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From Near Extinction to Performance Gear: How Buffalo Wool Company Turned Bison Fiber Into America's Best-Kept Secret in Extreme Weather Apparel

Buffalo Wool Company, founded by Ron and Theresa Miskin, transforms the ultra-fine undercoat of American bison into high-performance knitwear trusted by military special forces and Iditarod mushers alike. With more than two decades of experience in the bison industry and a seat on the board of the National Bison Association, This bison resurgence is leading one of the most compelling comeback stories in American agriculture.

Published 12:14 PM ET · Aug. 03, 2026
"We started this business because we believed bison ranchers deserved a better return on every animal they raised. What we discovered along the way was that the fiber itself is genuinely extraordinary, and once people experience it in extreme conditions, they never want to go back to synthetics or conventional wool, this stuff just works extremely well in harsh conditions." -Ron Miskin , Buffalo Wool Company

There was a time, not so long ago in the sweep of American history, when the bison that once numbered in the tens of millions across the Great Plains were reduced to fewer than a thousand animals. The story of their recovery is one of conservation, tenacity, and the quiet determination of ranching families who believed the iconic species deserved a future. Among those families is the Miskin family, who began raising bison in the 1980s and have since helped shape the modern bison industry from the ground up.

Ron and Theresa Miskin, founders of Buffalo Wool Company and Ron is a current director on the board of the National Bison Association, and Theresa is a director of the National Buffalo Foundation, have spent more than 20 years working in the bison business. Their company has carved out a distinctive niche by harvesting the soft, ultra-fine undercoat that bison naturally shed each spring and transforming it into performance knitwear that rivals and often surpasses the capabilities of synthetic technical fabrics.

The origin of Buffalo Wool Company was rooted in a practical problem. For years, raising bison was not particularly profitable. Ranchers relied primarily on meat sales, and the economics were challenging. Cecil Miskin, Ron's father saw an opportunity to create an additional revenue stream by putting the shed fiber to use rather than letting it go to waste. What began as a modest effort to help fellow ranchers earn a bit more per animal evolved into something far larger once the remarkable properties of bison fiber became apparent. This is a second generation effort. 

Bison down fiber has exceptional insulating properties. It is naturally moisture-wicking, breathable, and resistant to odor. Ounce for ounce, it is 12x warmer than sheep wool and softer against the skin, making it suitable for extended wear in harsh environments without the irritation that plagues many natural fibers. These characteristics caught the attention of users who operate in some of the most demanding conditions on earth.

Today, Buffalo Wool Company products are used by military special forces personnel who require dependable warmth and moisture management in unpredictable field conditions. The brand has also become a staple among Iditarod mushers, the elite long-distance sled dog racers who spend days exposed to the brutal cold of the Alaskan wilderness. For these users, gear is not a fashion choice but a survival decision, and the fact that they consistently choose bison fiber speaks to the performance credentials of the product.

Beyond the extreme-use community, Buffalo Wool Company has found a growing audience among outdoor enthusiasts, sports lovers, and travelers who appreciate natural, sustainable materials that perform without compromise. Whether hiking at altitude, skiing in subzero temperatures, or simply navigating a cold morning commute, customers are discovering that bison fiber delivers comfort and warmth that synthetic alternatives struggle to match.

The company has attracted notable media attention, including features in The Wall Street Journal and a widely viewed interview with Carl Higbie on Newsmax. These appearances have helped bring the story of American bison fiber to a broader audience and have underscored the intersection of conservation, agriculture, and innovation that defines the brand.

At its core, Buffalo Wool Company represents a distinctly American enterprise. It supports domestic bison ranchers, utilizes a renewable natural resource, and produces goods that are made to perform in the real world. As consumer interest in sustainable, traceable, and high-performance natural materials continues to grow, the company is well positioned to expand its reach while staying true to the ranching roots that inspired its founding.

For anyone who spends time outdoors or simply values gear that works as hard as they do, Buffalo Wool Company offers something rare: a product with a genuine story, proven performance, and a direct connection to one of the great conservation successes in American history.

CONTACT: https://www.thebuffalowoolco.com

https://www.facebook.com/BuffaloWoolco

https://x.com/BuffaloRon

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